Friday 10 August 2012

Get Quality Business Non-Core Activities Done

Customer satisfaction, cost of doing the business and time are the most important aspects on which most of the businesses focus upon. As the competition among the businesses is getting tougher and tougher, businesses are in search of finding a way to focus their attentions on the core activities of their business and shifting the burden of the non core activities from themselves in order to out-class and out-compete their competitors.

As the saying is, “Necessity is the mother of invention”, when the need of the support services arises the role of support agencies came into play. Support agencies are the agencies that provide the services to the businesses for their non core activities and Back Office Outsourcing means hiring an agency that can provide the back office support to the business for their non core activities like data mining, email marketing, ad posting, social media marketing, search engine optimization, copywriting, accounting services and contact searching etc. These agencies work to; enhance the satisfaction of the customers of their clients; lower the costs of their clients by providing them cheap solutions to their problems and saves the time of their clients in order to let them have the time to focus upon the core activities of their business.

If we take an example of a luxury hotel, they can hire a Back Office Outsourcing agency for handling and reporting the complaints of their customers in an efficient manner. Their customers drop their complaints in a raw format. The support agencies can work to gather these complaints, categorize them and prepare a report showing the percentages of complaints in each category. It will help the hotel management to focus on the core activities of providing excellent services, attracting and retaining customers by applying different strategies. At the same time it will; enhance the customer satisfaction as their complaints will be effectively resolved; minimize the cost and save the time of the hotel as they would have require the services of 4 to 5 people and would have to bear the costs associated with these people to manage the complaints of the customers.

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