Tuesday 19 June 2012

Defining Social Media Networking

What is social media networking, they ask. Well, what exactly is it? Some say social media networking is more like a cocktail party, which isn’t an appropriate place for hard sell. Social media is the new name for advertisement. In past, through the era majority of us have grown up, advertising and communication was done through television and newspaper ads. Today, advertisement has found a whole new channel, which is social media networking websites, ten times more effective and in a way – more fun as well. If you are planning to use social media as a channel to market your brand or product, then social media is the name of communicating with your audience and increasing brand awareness.

There are some major websites over the internet that have totally changed the world and people who live within it. Social networking websites such as Facebook, Twitter, YouTube, Google+, LinkedIn, StumbleUpon and Reddit have changed the ways of communication and concept of marketing altogether. While the traditional ways of advertising are still very much in use, these new trends are increasing rapidly and changing the concept gradually. In the past decade, these changes have taken place at a great speed, and continue to do so.

Through fan pages and profiles, companies advertise their products and services to the relevant audience, for these websites have divided people into groups according to their interests and professions, so with your target market thinned out, it has become even easier to reach out and sell your brand name. More and more businesses are getting interested in using social media network to increase sales and brand awareness. Some businesses are outsourcing their social media marketing to business process outsourcing companies as well. In a nutshell; social media is actually the next level of advertisement.

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