Google algorithm changes brought quite havoc in the SEO market. Sites’
rankings went crashing down and businesses came to the point of great
loss. While many have understood exactly what Google Panda and Penguin
updates are about, majority are still in confusion. If we simplify it in
briefest of words, then Panda update was brought about to kill the low
quality content, and Penguin update fought against spamming. Now the
question arises, what exactly should be the SEO technique for the
future? Since all the old and rooted techniques have now failed in a way
that they can never be brought back.
The answer is pretty simply, and to be honest, very clear from our brief introduction to the Zoo changes by Google search engine. Simply, the new changes require you to produce quality content, which is not for robots or for the satisfaction of search engines, but for bringing some new and informative material to the readers. It is solely your content that is going to make you special and better from others around you. If your content is bringing information to the reader, it will surely be ranked as “special.” Apart from that, it will be liked by the readers, and they will share it with others.
Google also discourages keyword stuffing and over optimization. This was one major reason why rapid updates were introduced, to totally get rid of the evil of keyword misuse and bulky optimization. While many people are trying to update themselves with the algorithm changes, many others prefer outsourcing their website’s SEO to the BPO services providing companies out there. These companies hire professional search engine optimizers and offer services at very moderate rates. Hence, saving themselves the trouble of getting into the complications required to meet up with the changing times in the world of internet, the businesses are outsourcing.
The answer is pretty simply, and to be honest, very clear from our brief introduction to the Zoo changes by Google search engine. Simply, the new changes require you to produce quality content, which is not for robots or for the satisfaction of search engines, but for bringing some new and informative material to the readers. It is solely your content that is going to make you special and better from others around you. If your content is bringing information to the reader, it will surely be ranked as “special.” Apart from that, it will be liked by the readers, and they will share it with others.
Google also discourages keyword stuffing and over optimization. This was one major reason why rapid updates were introduced, to totally get rid of the evil of keyword misuse and bulky optimization. While many people are trying to update themselves with the algorithm changes, many others prefer outsourcing their website’s SEO to the BPO services providing companies out there. These companies hire professional search engine optimizers and offer services at very moderate rates. Hence, saving themselves the trouble of getting into the complications required to meet up with the changing times in the world of internet, the businesses are outsourcing.
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