With the recent Google Zoo updates, things had gone haywire in the world
of content and search engine optimization. The new Google search engine
algorithm has brought vital changes to the way SEO worked. First the
optimizers had to confront the Panda updates. Not much time was given to
recover when Penguin updates bumped in. With these new updates, the way
things worked shifted a little. As it had been declared in the past,
content still remains the king. However, the search engine optimizers
working need to keep some certain things in mind while making the
strategy. Here go a few tips.
Google has always depreciated the concept of over optimizing. So of course, these new updates were based on the purpose of getting rid of this problem. Over optimization refers to keyword stuffing in the context, a flood of links on a single page and no text variation. Now, the Google expects you to write for human beings, not search engines.
If your content has voice and you have kept the sins of over optimizing in your mind, your optimization can still go down the drain. What might be the reason? Well you can’t really have your voice being heard without sufficient social presence. Creating social presence is one of the most important things.
Link building is another field that requires a lot of change. In the past, things had gone unnatural with too many links at odd places. Make sure you have your links evenly spread. Make sure your links are from authoritative sources as well.
Negative SEO has never been approved and will never be. Make sure you avoid spamming and keep your work clean as much as you can. For negative SEO might give results at the time being but on the long run it will never work.
Keeping these few things in mind, you can have a happy new SEO experience. Or if you want to give it in the hands of professionals, there are a number of back office services out there that will offer you services.
Google has always depreciated the concept of over optimizing. So of course, these new updates were based on the purpose of getting rid of this problem. Over optimization refers to keyword stuffing in the context, a flood of links on a single page and no text variation. Now, the Google expects you to write for human beings, not search engines.
If your content has voice and you have kept the sins of over optimizing in your mind, your optimization can still go down the drain. What might be the reason? Well you can’t really have your voice being heard without sufficient social presence. Creating social presence is one of the most important things.
Link building is another field that requires a lot of change. In the past, things had gone unnatural with too many links at odd places. Make sure you have your links evenly spread. Make sure your links are from authoritative sources as well.
Negative SEO has never been approved and will never be. Make sure you avoid spamming and keep your work clean as much as you can. For negative SEO might give results at the time being but on the long run it will never work.
Keeping these few things in mind, you can have a happy new SEO experience. Or if you want to give it in the hands of professionals, there are a number of back office services out there that will offer you services.
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